Customer behaviors have changed over time to adopt modern technology.
e.g. If you’re looking for a product or service, in today’s era you would definitely make a search for it over the internet via mobile, tab, or computer rather than visit door-to-door for information. Whoever is having more visibility and presence over online space will win the customer.
More Clarity:
The customers want everything at their fingertips. Small retail shops to big enterprises to IT companies have their own website showcasing all their products and services. It’s just a matter of spending few minutes to make your decision even they facilitate a chat online with a representative for more clarifications. Upon the decision is made, pay online and your desired product or service will be delivered quickly (delivery time may depend based on the need)
Pandemic, Technology, and Automation
We are in a stage of advanced technology and business automation. You’re required to increase your online presence and operate your business online to fulfill customer needs.
Review 2020 and fill your gaps for 2021. Invest in your creative website along with Search Engine Optimization (SEO). Better late than never.
Showcase Products & Services as you wish
How you present your products or services is very important since, if the customer goes for a competitor, mostly you will lose him/her forever. You have the liberty to organize your website how you want because nobody knows more than you. We can help you to present your entire business in the best possible way.
Use beautiful images and short video clips to attract visitors. And do you know how all this can help? Simply your engagement in providing the right information which customer is searching for will keep them locked with you. Being a loyal customer, next time he/she will directly reach you without searching and will recommend you to friends and colleagues.
Easily Accessible
Businesses with a website are easily accessible since when purchasing a product or service, most people prefer an easily accessible business and reachability whenever they want.
Over 63% of customers use a company’s official website, whenever engaging with a business.
The reason behind this is that a website showcases all necessary information about your business and contact point (s) for further clarifications. Your official website makes your business available 24×7×365. As a result, customers may reach out to you at any hour of the day.
97% of people go online to find local businesses.
This describes why you need a website as well as how a website makes it easy for customers to reach out to you and make their purchases.
Brand Awareness
Your website is a good platform to increase your brand awareness. Eventually, you should be able to acquire more and more customers despite having more brand awareness. The beauty of having a website is that. No matter how good products or services you offer, without a proper website, your offers will limit to a small circle and there is no mechanism to make your audience aware. Therefore, it’s the right time to invest for your official website to shine your brand as well as for people to know about your business. Realize the Return on Investment (ROI) after few months. How significant it would be?
How to target your Customers Strategically via Website
While you are showcasing your products and services via your website, keep a track of the following key performance metrics:
- The number of visitors (regular visitors)
- The number of visitors who have visited your website only once (unique visitors)
- How many times each page was read or visited by visitors (pageviews / impressions)
- The number of visitors who left without reading the page they landed on (bounce rate)
- For how long your visitors stay on website content (average time on site)
To target your customers strategically, you need to have these statistics. It’s important to understand what kind of content visitors prefer to see. To make them stay for more time and create interest in referring website content, you can keep improving user experience (UX).
Competitor Websites and their Online Presence
Unless there is a monopoly, you are not alone in the market. There may be thousands of local as well as foreign companies offering the same products and services more or less the same as yours. Most of them will have their own websites also they will own a good percentage of the market share. While they have their own websites and maintaining a high online presence, if you still fail to design and develop your custom website, you can realize the results very soon. It’s very important to keep your eye open on competitors and their activities. To win the competition and differentiate your offerings, always make your own strategies perhaps you may need to adjust them time-to-time. But you need to ensure, you have a strong ability to strategize your business else it’s always better to consult an external service provider.
A Website is an Integral part of Online Marketing
Online marketing is less expensive and more effective than traditional marketing such as print releases, brochures, leaflets, etc. Being smarter, you can get more results within a short time period. Sometimes, people do online marketing without having a proper website. They don’t know even where to generate traffic or direct their target audience. “Landing page” plays a major role in online marketing.
Finally, your website should be the final destination where you will be sending your customers or potential customers from different channels like Social media, blogging, email marketing, and video channels, etc.
These figures prove the importance of these platforms for online marketing:
- Over 2.34 billion (67%) people are active on social media every day
- Companies that blogged 16 times a month received 4.5 times more leads
- Email marketing is 40 times more effective in acquiring customers than any other social media channel
- Video on a landing page can increase conversion rates by 80%
Isn’t this the right time to re-think benefitting from online marketing? Design and develop your own website today itself.
You can benefit from Google Searches
Have you ever thought that your website will get into Google search listings or how it happens? Nowadays, if you want to purchase a product or service, you simply search on Google and easily find the information about products/services, background checks, and existing customer feedbacks/reviews rather than contacting previous clients. Every it saves your time and effort.
People will search on Google by the name of your brand if they have heard of it. You should always cultivate your brand name in customer’s minds.
The next step is Search Engine Optimization (SEO). Make sure, that you need to do SEO properly when your website is up and running in order to come in the top searches of Google. SEO is all about keywords related to your business. Those keywords need to insert into the website and it helps people to search and find your business on Google. Eventually, you will get more business and then provide a good service to your customers, make them loyalty customers and they will be your brand ambassadors.
Website builds a Relationship
Have you ever thought that a website can help you build a strong and long-lasting relationship with your clients? It happens as follows;
- Your website makes your presence and build credibility. Building trust with clients will inspire them to do business with you repetitively.
- Include user experience (UX) into your website is a must since people will visit and stay more time in your website, if they like the content or features.
You can always utilize your internal resources if they have the necessary capacity else consult an external party.
People Judge your Credibility by look & feel
According to facts and figures, more than 75% of people have admitted that they judge a company’s credibility by its website design. This means clients are more likely to do business with you, if you have an interactive website that keeps them engaged, that builds trust and that proves your credibility. The other way is just thinking about what happens if you don’t have a website. Clients will not even reach out to you. Would you like to blow your chances by not having a website for your business?
Think wisely and make your decision today itself and invest in your creative and searchable website along with SEO.
